6 Timeless Design Trends for Retail Spaces in 2024 and Beyond
In today’s competitive retail landscape, it’s crucial for retailers to understand that every facet of their store design—from entry to checkout—plays a significant role in shaping the customer journey. Here, we explore six trends that are shaping the future of retail design.
Contrary to the current discourse, brick-and-mortar and online shopping share similar levels of popularity. A study by the ICSC reveals that even the digital-savvy Generation Z engages with brands nearly equally in physical settings as they do online, with 97% of respondents shopping in-store and 95% shopping online.
Below, we break down the international retail design trends that are on our radar right now.
A Hybrid Approach
Creating a seamless hybrid experience is vital for retailers aiming to meet diverse shopping preferences. This means integrating a timeless design aesthetic that provides a solid foundation while incorporating on-trend elements to keep the space fresh and relevant.
Flexible and Adaptive Layouts
As consumer preferences shift rapidly, the concept of flexibility in retail design is gaining traction. Adaptive layouts allow retailers to transform their spaces according to seasonal changes, new product launches, or trends. This can involve using movable walls, modular displays, and pop-up elements. By designing stores with flexibility in mind, brands can accommodate various shopping missions, whether that be a casual browse or participating in an event. This adaptability not only helps attract a range of audiences but also maximises the store’s potential to cater to different occasions.
Nike ‘House of Innovation’, Paris
Credit: Tom D Morgan
Meaningful Technology
In recent years, there has been an influx of digital technology in retail spaces. While technology can enhance the shopping experience, it should be incorporated purposefully. Globally, retailers are investing in technology touchpoints to differentiate their customers’ in-store experience. This could be to simplify and optimise customer journeys or boost engagement.
LED display screens are a great example of technology used mindfully. Not only are they easily readable, but they also allow retailers the flexibility to update brands, prices, and promotions quickly.
Credit: RD
Minimalist Design with Neutral Tones
In a world filled with distractions, minimalist design is resurfacing as a timeless solution to reduce visual clutter and enhance customer focus. Neutral tones and simple, textured aesthetics create an inviting atmosphere that encourages exploration without overwhelming the shopper. Increasingly, stores are opting for streamlined layouts, reducing the number of items on display and integrating QR codes for easy access to more comprehensive information online. Below are some international examples of designs that exemplify the mastery of minimalism.
July, Melbourne
Credit: Ewert Leaf
DISSH, Bondi
Credit: Brahman Perera
harlan + holden, Seoul
Credit: David Chipperfield Architect x Simon Menges
Zara, Madrid
Credit: Domo Photography
Experiential Retail
According to architecture and design firm Gensler’s 2024 design forecast, “experiences are no longer either/or; they are AND. Through the years, we’ve seen the full spectrum — from convenience to engagement, from transaction to experience.” To stand out in today’s saturated market, brands need to offer a balance of both. Experiential retail focuses on building emotional connections through memorable interactions. This can manifest in-store through tailored AI product recommendations or unique brand activations that reflect consumer interests.
Credit: Nespresso
An example of a brand doing this well is Nespresso. Their store layouts have a logical flow while allowing for tastings and interactive experiences, immersing shoppers in the brand’s story.
Credit: Nespresso
Retail powerhouses are merging the digital and physical retail world through AR technology. Virtual try-on stations appeal to busy customers looking to skip the queue, while the ability to visualise big investment pieces like furniture in the customers’ own homes is raising the bar.
UNIQLO created the world’s first “magic mirror” in collaboration with Holition and Dai Nippon Printing Company. Tackling real pain points, it allows customers to try on 120 coats in 60 seconds.
Credit: Holition
American Eagle has introduced touchscreens in dressing rooms, enabling shoppers to scan items, check product information, request different sizes, and view in-store inventory—all from within the fitting room.
Credit: Alia
Sustainability
Today’s consumers are looking for brands to uphold their sustainability commitments, both in products and at a store level. One effective method for enhancing the sustainability of retail design is through the use of recycled and repurposed materials such as reclaimed wood, bamboo, and cork. These materials prioritise longevity while maintaining a timeless aesthetic. Energy-efficient lighting, climate control systems, and eco-friendly digital signage solutions, like RD ShopCast+, are also gaining traction.
To assist clients in achieving their sustainability goals, we offer the RD Fit-Out Calculator, certified by Toitū. Calculating the carbon footprint of fit-outs can be complex due to the wide range of components involved. This calculator simplifies the process, effectively measuring and analysing environmental impact while suggesting alternative, more carbon-efficient design solutions.
Interested in learning more about your retail design options in New Zealand? Talk to us today.
Main image: Courtesy of Romain Laprade