Kiwibank: A Brand Reborn

RD’s partnership with Kiwibank stretches back to 2002, a relationship that has spanned the bank’s evolution both as an independent business and during its partnership with NZ Post. When Kiwibank embarked on a comprehensive brand refresh in 2019, RD was a natural choice to translate the new creative direction into physical reality across the nationwide branch network.

The challenge was significant: embed a refreshed brand identity consistently across all physical environments while ensuring practicality, durability, and scalability. Every element, from ATM surrounds to branch signage and joinery, needed to actively contribute to the brand narrative and create an immersive, customer-centred experience.

RD collaborated closely with Kiwibank and all brand application partners to ensure united, cohesive execution. Rather than applying branding as an overlay, RD integrated it into the built environment, aligning customer experience, campaign messaging, and spatial design into a unified expression of the Kiwibank brand. Every physical touchpoint was treated as a storytelling opportunity, ensuring consistency across materials, finishes, spatial moments, and signage hierarchy.