The Car Store - Newmarket

Taking your product to your customer is the driving principle of retail.

RD were challenged to design a dramatic statement installation located  in the prime Scentre Group Newmarket Shopping Centre. The brief was to design a brand-neutral space that could rotate sixteen different car brands over a nine-month period, with either one or two cars displayed at any one time. Each car brand required its own visual identity, and with only hours between change over, our solution to this fast turnaround was to use  digital screens and projectors to achieve an instant transition of the look and feel of the space.